Episode 2 was the first episode to be screened at the Trylon Cinema; A quaint 90 seat theater in south Minneapolis that specializes in screening curated film series’. The screening was free, zines were free to attendees. The promotional material for episode 2 was primarily typographic. Following the initial character exploration to promote episode 1, a unique mascot was created for each Hellavision Television Animation Show episode.  Each one carries a unique ethos. This one is about “cute doom.”

Hellavision is half measures
Hellavision is things that don’t quite work but almost do
Hellavision is coincidental
Hellavision is mail returned to sender
Hellavision is going for broke and ending up broke
Hellavision is the guy with the awkward instincts in improv class
Hellavision is hitting all the hurdles in a 100 meter race but still getting the bronze
Hellavision is riding in a hot car, sitting on leather seats with a wet swimsuit on
Hellavision is a nugget of truth found in a bold faced lie
Hellavision is counting cards and being caught but then let go because you start crying
Hellavision is a key ground down to become a lock pick
Hellavision is sailing the seas and never finding treasure
Hellavision is assuming the worst, and getting the worst, but surviving, but then the next day a piano falls on your head

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